Viktoria Kaufmann is an experienced leader with a demonstrated history of working in the automotive industry on international level.
She started her career at Volkswagen Austria in 2008, as Assistant to the Brand Director, having successively worked in the areas of market research, network development and head of the sales control department for all Porsche brands in Austria.
In 2012, she takes on the role of Porsche Brand Director in Santiago, Chile, where she remains until 2016, when she moves to Colombia as CEO of the importer of the Volkswagen, Audi, Seat and Škoda brands.
In 2019 she takes on the position of Managing Director of SIVA, a subsidiary company of Porsche Holding Salzburg, that represents all the Volkswagen group brands in the Portuguese market.
Viktoria is a graduate of the Styria University of Applied Sciences in Austria and holds the Porsche Holding Internal Development Program (Basic Lead Development, Highline) and the Volkswagen AG International Marketing and Sales Management Program.
Skilled in management, strategic planning, business strategy and development, Viktoria Kaufmann is passionate in leading and inspiring people.

Talk: Leading in times of uncertainty – SIVA case
The impacts of COVID in our business. How we have faced COVID at SIVA – the internal measures to protect our people. Why internal communication is key during such a crises – what we have done . Future : how to manage in times of uncertainty – Trust as the main value.