Francisco is a seasoned Business Coach on Leadership and Team Work, with a BA degree from Católica SBE and an MBA from Nova SBE, focusing on small and medium size firms.
A natural PR, Francisco lived and worked 7 years in the US, speaks 4 languages, is a father of 3, now leaving in Lisbon, Portugal and currently the President of the Alumni Association of MBA from Nova SBE. He teached Strategy and Marketing at the University 1999 – 2004, wrote several articles and Booklets on the Stock Market – The crash od 1987 / How to make money on the Stock Market, this last one supporting a weekly magazine on the same subject that he founded and managed in the late 90s. Regular article writer for Expresso, Jornal Económico and Líder Magazine on subjects of Leadership, Team Work and Management.
On his cost reduction experience at Premium Leadership, 2000 – 2018, where he was founder and CEO, had amongst his clients Vodafone, PT/Altice Siemens, Barclays Bank, Calzedonia, Unilver, Sonae, Cofina, Fisipe, Sporting, Colt, Europcar, Santogal, McCann Ericson, Gametal, Trivalor.
He founded and managed a Portfolio Management Company (Stock Market), Soinveste, 1987 – 1991, before going to the USA, 1991 – 1997, as well as a weekly magazine, Bolsa Plus, on the same subject, 1997 – 1999. Auditor / Consultant at the Lisbon office of PWC, 1979 – 1980, after finishing his business degree, he also worked part-time, during University years, as an accounting clerk both at a sub-contractor and a family owned farm. Rugby player, he won 11 times the national championship.

Talk: 7 Crisis leadership lessons
The aim of this talk is to share the main 7 lessons in crisis management with the audience.  These resulted from 55 interviews with leaders in our domestic market, carried out during the COVID 19 lockdown.
This project has the objective of identifying behavioural patterns provoked by the pandemic and the understanding of which may help leaders during future crises – which we believe, will happen. The study is still underway but some lessons can already be shared.