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Leading Brands

Leading Brands

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  • Home
  • LEADING BRANDS GROUP
  • INTERNATIONAL BRANDS EVENT
  • SPECIAL EDITION
Leading Brands

LEADING BRANDS

SPECIAL EDITIONLEADING BRANDS GROUP

LEADING BRANDS GROUP

CARLA ROCHA
CARLA ROCHA

RÁDIO RENASCENÇA

CARLA PEREIRA
CARLA PEREIRA

DPD

DIOGO ALVES
DIOGO ALVES

WEF

 FERNANDO ALVIM
FERNANDO ALVIM
FILIPE BONINA
FILIPE BONINA

CENTRAL DE CERVEJAS

INÊS VELOSO
INÊS VELOSO

RANDSTAD

JOANA GAROUPA
JOANA GAROUPA

GALP

VERÓNICA DOURADO
VERÓNICA DOURADO

RED BULL

MARIO CHESSA
MARIO CHESSA

CIP

NUNO MOURA
NUNO MOURA

FPF

RICARDO TOMAZ
RICARDO TOMAZ

SIVA

PATRÍCIA MATOS
PATRÍCIA MATOS

TVI

PAULA CANADA
PAULA CANADA

TAP

PAULO ALVES
PAULO ALVES

MULTI

RICARDO ROCHA
RICARDO ROCHA

NOESIS

INES MENDES DA SILVA
INES MENDES DA SILVA

NOTABLE

RUI RIJO
RUI RIJO

JABA RECORDATI

RUI VENTURA
RUI VENTURA

APPM

SARA BATALHA
SARA BATALHA

MTW

SÉRGIO INÁCIO
SÉRGIO INÁCIO

AXIANS

TIAGO FERREIRA
TIAGO FERREIRA

DELTA

ANDRÉ RIBEIRO PIRES
ANDRÉ RIBEIRO PIRES

MULTIPESSOAL

MANUELA GOMES
MANUELA GOMES

CAPGEMINI

RUTE ALMEIDA
RUTE ALMEIDA

MADE2WEB

PAULO MAGALHÃES
PAULO MAGALHÃES

PMP EVENTOS

RITA AMZALAK
RITA AMZALAK

HAVAS MEDIA

ANDRÉ NASSAR
ANDRÉ NASSAR

FCB LISBOA

Ricardo Rocha
Rafael Alves Rocha

Corticeira Amorim

ISABEL LUNA
ISABEL LUNA

IDC

Rui Piteira
Rui Piteira

Tabaqueira

SPECIAL EDITION

DOSSIER LEADING BRANDS – Líder Magazine nº12

New Life for brands
As marcas ganharam “movimento”. A sua maioria passou de B2B a B2C e a ir ao encontro das pessoas, chegam, batem à porta e entram pelas suas casas. Um fenómeno que as tornou também mais humanas, especializadas, respeitadoras do ambiente e sustentáveis.
Os tempos de incerteza que se vivem estão a forçar os consumidores a repensarem o modo como compram e o que compram. Este já não é o mundo em que vivíamos. Perante as novas necessidades dos consumidores, as marcas devem ser altamente focadas e ágeis nas suas respostas.
O dossier Leading Brands trata o tema “New Life for Brands”. Estamos a viver uma nova vida para as marcas? L’Oréal Portugal, Páginas Amarelas, Procter & Gamble, Huawei Portugal, Grupo Ageas Portugal e Siva deixam respostas. Fleura Bardhi (City University London) traz-nos o conceito “A Hora do Consumo Líquido”. Em entrevista, Washington Olivetto, um dos publicitários mais premiados de todos os tempos, fala das suas autobiografias e percurso enquanto CEO e criativo de grandes contas.

Read here

DOSSIER LEADING BRANDS – Líder Magazine nº11

IS COVID-19 THE ULTIMATE INFLUENCER?
In a hyper speed global communication society where social media networks determine not only values but behaviour, who are the true influencers?
With a global lockdown of humanity in place, can we consider COVID-19 the ultimate influencer? Has COVID-19 permanently influenced changes in social, political and economic behaviour?
The Leading Brands section asks “Is COVID-19 the Ultimate Influencer?” analyses the new agenda of brands and how they aspire to leave a “mark”. Trust, honesty, consistency, fulfilling promises and accepting accountability are the major pillars of the
Pestana Hotel Group, Jaba Recordati, Siemens, VINCI Energies Portugal and Microsoft.
We also went to discover the new Tabaqueira. The Portuguese subsidiary of Philip Morris International which is leading the transformation in the tobacco industry and giving it a sustainable focus and mission. Miguel Matos, the company’s director general speaks about his ambition for a smoke-free future.

Read here

DOSSIER LEADING BRANDS – Líder Magazine nº10

LEADING BRANDS A brand to return
And suddenly habits have changed and so has the way we consume, work and live. The rules of the game have changed and brands are highly aware that there is a new customer. How can we understand their needs, feelings and actions to create value at a time when everything is uncertain? IS digital the key for brands to survive in this brave new world? How should brands be (re)positioning themselves?

Read here

DOSSIER LEADING BRANDS – Líder Magazine nº9

Read here

DOSSIER LEADING BRANDS – Líder Magazine nº8

Read here

DOSSIER LEADING BRANDS – Líder Magazine nº7

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DOSSIER LEADING BRANDS – Líder Magazine nº6

In this dossier, we present the members of the Strategic Council of this new working group, whom we challenged to reflect on the humanisation of brands in the digital era. People tend to view brands as something distant, unattainable, and this still happens because most companies are not interested in transmitting that which happens “indoors”. The truth is that people like to trust and to identify with the brands of which they are consumers and nothing is better than proximity to create those connections and trust and loyalty. If a company wants its brand to stand out to the point of earning the trust of people, it will have to make itself more human. However, in an increasingly more digital and robotized world, are brands more mechanised and distant or more emotional and closer to the consumers?

Read here

ORGANISERS

Tema Central
Global Shapers Lisbon Hub
Câmara Municipal de Cascais

CONTACTS

General Manager
Filipe Vaz
f.vaz@temacentral.pt

Content Director

Catarina Guerra Barosa
c.barosa@temacentral.pt

Sales Partner

Carlos Gonçalves
+351 918 738 115
c.goncalves@temacentral.pt

CONTACTS

Sponsorship & Partnership
Liliana Rosa
+351 926 262 084
l.rosa@temacentral.pt

Sponsorship
Carlos Guimarães
+351 961 828 599
c.guimaraes@temacentral.pt

Ticketing
Inês Marques
+351 960 062 106
i.marques@temacentral.pt

LOCATION

Av. Dr. Mário Soares, nº 35
Tagus Park
2740-119 Oeiras

Additional Information
+351 214 221 200
geral@leadershipsummitportugal.com

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