Sofia Tenreiro is the General Manager of Cisco Portugal since 2015, after 8 years as Board member in Microsoft Portugal.
Throught her very diverse background she hold experiences in different industries (FMCG, Media, Telcos, IT B2C and B2B) and roles (management, sales, marketing). She finished her degree in Business Administration by Universidade Católica Portuguesa, having been working in the IT business for more than 10 years given her passion for what Technology can change the way we life and do business.
Her career started in Fast Moving Consumer Goods (Procter & Gamble and L’Oreal) with marketing responsibilities on the Portuguese and Spanish markets, based in Lisbon and Madrid followed by an EMEA Global Strategic Marketing Unit responsibility based in Geneva. When she returned to Portugal, she enriched her experience by creating the Optimus (Sonae) Strategic Marketing Team focused on the Youth Target. Still in Sonae, she accepted the challenge to transform the Marketing and Sales Teams at Público Newspaper before she joined Microsoft, as the Retail Country Manager for Portugal.
After 5 years leading the top performer team in Microsoft Europe, that more than tripled the retail business, she enlarged her responsibilities as Consumer Channel Groups Lead in Microsoft, including all other consumer business (Telcos, and B2C devices) and part of the B2B business (SMBs’ on premise business and B2B devices).
During 2016 Sofia was elected the President of the American Chamber of Commerce in Portugal (Amcham) given she loves to impact the world and given her passion by the international arena, namely the US. She is a frequent speaker in many conferences, events and University sessions on diverse topics as Digital Transformation, Cybersecurity, Leadership, HR, among others. She serves on several Advisory Boards.